Ready to thrive

Carefully considered design that delivers an intentional message

 
Selecting colour palette using colour psychology

If you’re here, you already know that a visual brand identity is so much more powerful than just a smart logo or professional business card.

 

It’s about crafting a look and feel for your business that is irresistible to the people you want to appeal to the most. That celebrates your magic. And helps you achieve ambitious things.

I work with you to get beneath the surface of your business – leading us to a one-of-a kind brand identity that represents you authentically, reflects your values and aligns with your aspirations.

It’s safe to say that working one-to-one with talented, motivated people who aren’t afraid to do things differently inspires me to do my best work. I work across lots of different industries, but my simple, fresh, understated style is especially suited to aspirational, organic, natural, artisan, and modern luxury brands.

Strategic Brand Design Package

from £1500

The essentials for becoming a sought-after brand, in one neat, tidy package. A guided branding journey from brand discovery and strategy through to design and implementation. Also the gateway to my other services.

It’s all in the details:

A well-crafted logo that sets the tone. A hand-picked colour palette that subconsciously communicates your values. Carefully selected fonts that give voice and character to your words, skilfully combined and treated. Patterns, textures, and illustrations that add depth and personality. Photography that tells a story. All these ingredients layer to create a cohesive and distinctive brand identity designed to captivate your audience.

What’s included?

Brand strategy

  • Questionnaire to explore beneath the surface of your business and your vision for it

  • Brand Clarity online workshop to dig deeper, work through our ideas and get to the root of your brilliance

  • Brand Clarity & Strategy summary to provide a clear framework for your branding

  • Creative Direction presentation including moodboard

Brand identity design

  • Primary logo + secondary logo

  • Submark(s)

  • Colour palette

  • Font selection and typography

  • Supportive pattern/texture/illustration/icons (depending on what is most appropriate)

  • Photographic style recommendation

  • Brand guidelines to ensure consistency going forwards

Marketing collateral/stationery design

Choose one item from the following:

  • Business card design

  • Postcard design

  • Social media graphic template set

 
Example of brand styling package including logo design and colour palette selection

Ready to get intentional, stand out, and elevate?

For more information on working together and to arrange a free discovery call, please get in touch with me.

Your guided brand experience

Process

Phase one – Brand Clarity & Strategy

To get a clear understanding and set our project on course for success, we begin with a little homework. This is where I ask you to explore what makes you special, who your ideal customers are and the experience you want to create for them. Together we’ll then dig more deeply. I may ask questions you’ve not thought about before. It’s your chance to step back and see the whole picture, gain fresh perspective and reimagine what is possible.

I then distil the key insights we’ve uncovered together and build on them to create a solid strategy for your brand.

Phase two – Creative Direction

I begin gathering images as inspiration for your brand, whittling them down – using colour psychology as a framework – to create a moodboard that encapsulates the feeling we want to evoke. Visually clarifying the direction for the brand identity at this stage ensures we’re on the same page from the outset – and gives you an exciting first taste of how your brand identity will feel.

Next, I combine Brand Clarity & Strategy from the first phase with the Creative Direction into one neat and illuminating document. This acts as our compass, giving direction throughout the rest of the project – and beyond.

Phase three – Design

This is when the ideas that have been bubbling start to really come alive. After brainstorming, I sketch out various logo concepts, taking the ones with most potential over to the computer to work them up. In parallel, I begin experimenting with the other elements of the visual identity. I’ll then present the strongest brand identity concept to you, providing examples of how everything works together. Once any revisions are made and agreed, you also get to choose an item of brand collateral to be designed.

Phase four – Handover and support

The final logo files for both print and web are packaged up together with additional design files and shared with you via Dropbox. You’ll also receive your brand guidelines on how to use and implement your new brand identity, plus additional support as you prepare to launch and roll out your new identity.

 

 

FAQs

When can we start?

Projects tend to book at least 1–2 months in advance. This is partly because I choose to work with only a very small limited number of clients at a time – so that you and your project receive the care and attention you deserve. And it’s also to allow you time to complete your brand questionnaire homework without having to rush this important step.

How long will my project take?

All projects are different, but as a general guide it’s likely to take 3–4 months from start to finish. I factor in a little breathing space around particular points of the process, to give ideas time to formulate. We can discuss timeframes in more detail once we’ve had an initial chat.

Do you offer payment in instalments?

Yes, when you book your project we’ll agree a payment schedule. An initial deposit of 30% will be required to secure a booking.

Do you still design websites?

Not right now but I’ve got some new and exciting offerings in the works for people that want to take their brand online, as an extension of my signature brand styling package. Watch this space!