Wildacre Botanicals

The brief

The objective is to elevate the brand, truly reflecting the quality of their botanical ingredients, artisan production methods and their integrity – firmly positioning them as a premium, high-performance, natural and sustainable brand.

The strategy

The identity is designed to appeal to people who care about what they put on their skin AND who care about the planet. They’re willing to pay a premium for natural sustainable brands, as long as the products deliver on results too. This discerning customer gravitates towards independent brands that look stylish displayed in their homes!

Much like in the formulation of the products themselves, we needed to create just the right blend – balancing a natural aesthetic with high-performance gravitas, and small-batch feel with a more polished refined style – within the identity.

What makes Wildacre truly stand apart (and therefore essential to celebrate in the identity) is that they grow their own ingredients. So storytelling through imagery is key to this brand, bringing to life the unique story of their land, their botanicals and the people behind it.

Logo & typography

The typographic logo uses an elegant classical serif font as a base, set in all caps with a customised curved crossbar to the letter “A” – giving an organic edge and also a nod to the arched window shapes of the Georgian manor house backdrop, seen elsewhere in the identity.

The wordmark logo is offset with a generously spaced contemporary uppercase sans-serif font to give a timeless feel.

Body text and headings are set in a sans-serif typeface that takes its inspiration from the voice of Sir David Attenborough, which feels beautifully aligned with this charming yet authoritative, British, sustainable brand.

Using the same typeface for headings and body text brings a sense of pared back simplicity that echoes the purity of the ingredient lists. Text is always given space to breathe, much like the intention of the products.

Colour palette

Inspired by natural botanical dyes, colours are muted with warm undertones and have gentle nurturing qualities. In a practical sense the three primary colours serve as code for the product range, each chosen carefully to convey the intention behind the product.

Natural off-whites and creams, paired with sophisticated charcoal greys complement the primary brand colours.

Imagery

Photography sets the scene and engages the senses. You should almost be able to smell the wonderfully aromatic scents of the botanical ingredients and feel in touch with nature. Imagery feels calm, soothing and natural, contrasting earthier toned images with uplifting backlit styles.

Packaging & labels

Sustainability is important in every facet of the business. Box packaging is made from uncoated, recycled card stock – honest and tactile with visible natural fibres. The dark glass bottles and jars are recyclable and preserve the contents from over-exposure to light.

Sustainability credentials are highlighted on the labels and packaging, while a hand-written batch number emphasises the small batch nature of the products. An organic repeat pattern on eco-friendly tissue paper enhances the unboxing experience.